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Valorous Group rolls out 360-degree protection strategy in bold rebrand

Security, risk and intelligence specialist, Valorous Group has today announced a rebrand in line with its innovative client service strategy.

Valorous, a provider of custom security and risk-based solutions for the ultra-high-net-worth, VIPs, law firms and other corporates, offers a comprehensive client approach, specifically tailored to individual client needs. London focused but with international capabilities, Valorous’ services include close protection and surveillance, estate security, due diligence, cyber security, private investigations, and reputation management.

The company rebrand marks a strategic shift towards long-term solutions and a 360-degree methodology to guiding clients through every risk associated challenge both personal and business related.

Valorous Group CEO, Chris Timothy said:

“Building long-term business relationships has always been a priority of mine but, until now, our service provision has been focused, largely, around one or two specific areas. As we move forward and client demand changes, our offering will be structured to allow us to design and facilitate protection plans for those with little to no security, to those with the most complex of requirements – even plugging into existing teams where required.”

Valorous’ website which acts as a visual expression of its new brand strategy, communicates its holistic service offering through:

  • Security System Design – alarms, CCTV, and fortifications
  • Physical Protection – close protection, residential security, and security drivers
  • Intelligence Gathering – surveillance, private investigations, and due diligence
  • Surveillance Detection – counter-surveillance, software countermeasures and bug sweeping
  • Reputation Management – public relations, digital assessment, and crisis management

The company’s primary impetus for rebranding is to outwardly reflect its aim to be at the forefront of industry change and transformation with a progressive, people focused culture.

Chris continued:

“This rebranding captures the principles, energy and talent focused approach that has fuelled our momentum and provided us with the vision to guide our stakeholders into a rapidly changing future.”

By combining a deep roster of talented, operatives with a commitment to building profound client relationships, Valorous has and continues to experience solid growth with plans in place to launch a dedicated operational hub, in Central London in the coming months.

Chris concluded:

“2020 has been a challenging year during which the entire world has experienced a seismic change. When it comes to security, Valorous is well-positioned to lead that change as we look to harness the opportunities that come with it. For the most part, our industry remains archaic with little focus on utilising genuine talent and protecting it. We want to leverage our greatest asset – our people – to provide the best solutions for clients whilst positively impacting the communities around us.

 “In addition to being a statement of continued company evolution, this timely rebrand tells the story of our core principles and an enduring commitment to being agile and solutions driven, in a time when clients need our support more than ever.”

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