Last updated: 16 July 2026

This Cookie Policy explains how www.valorousgroup.co.uk uses cookies and similar technologies. It should be read alongside our Privacy Policy.

What cookies are

Cookies are small text files placed on your device when you visit a website. They allow the site to function, to remember your preferences, and, where you consent, to help us understand how the site is used. You are shown a cookie banner on your first visit, and non-essential cookies are set only if you accept them. You can change your choice at any time through the cookie settings link on the site.

The cookies we use

Strictly necessary (always active)

These are required for the website to work securely and cannot be switched off.

Cookie	Provider	Purpose	Duration
__cf_bm / cf_clearance	Cloudflare	Security, bot management and protecting the site from malicious traffic	Up to 30 minutes / 1 year
Consent record	Consent tool	Remembers your cookie preferences so you are not asked on every visit	Up to 12 months

Analytics (set only with your consent)

These help us understand how visitors use the site so we can improve it. They are managed through Google Tag Manager and Google Analytics 4, and are set only if you accept analytics cookies.

Cookie	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique visitors	2 years
_ga_<ID>	Google Analytics	Maintains session state for analytics	2 years

Analytics data is processed by Google LLC. Google Tag Manager itself does not set cookies but manages the tags that do. We do not use advertising or social media tracking cookies.

Managing cookies

You can accept or reject non-essential cookies through the banner, and revisit your choice at any time using the cookie settings on the site. You can also control cookies through your browser settings, though blocking some cookies may affect how the site works. For general guidance on cookies, see ico.org.uk or aboutcookies.org.