Digital Assessment

Analyse Activity

Monitor what is being said about you online

reputation management london

Digital Assessment

In order to successfully build and manage public reputation, it is crucial to first do your homework on what has been said and done already by reviewing past successes or failures and then continuing to track your story. Our team combines their skillset with leading monitoring technology, to provide a thorough overview of your digital and print reputation. We will assess the past and current conversations surrounding your personal or business image before identifying key ways of enhancing those conversations through the use of web content, social media and media coverage.

A digital audit can help you understand the current state of your digital assets and what role they’re playing in the growth of your business. If you’re about to undertake a digital audit, there are some tell-tale signs that point to the need for one. A digital audit is necessary to:

  • Identify and examine all of your digital assets so that you can apply the 80/20 rule later
  • Understand how your business and brand is presented to the world digitally and how it’s perceived
  • Identify problem areas and growth opportunities
  • Gather vital information for your future digital marketing plans

EXPERTISE

  • Digital Strategy audit – This is the most high-level audit of your digital assets. You would ideally do this in the end once you’ve gathered all of the data points and assets from the audits mentioned below.
  • Digital Brand audit – A digital brand audit seeks to understand how the brand is represented visually and its message communicated. The brand audit must also review how the brand is perceived as this is a critical aspect of brand positioning.
  • Design audit – The design audit looks at the user interface and user experience of your digital assets. As part of the brand audit, when there is a need, you might also review the brand identity, for consistency or relevancy. Or both.
  • Communications audit – A brand’s communication is critical to get the right message across with clarity and consistency. On the web, most people will read or hear your brand through one of your digital assets before they see it.
  • Digital Marketing audit
  • Website audit – Website is a core pillar of your inbound marketing strategy. Even if you rely on other marketing methods, a good website is necessary. Website audits show you design, performance, and technical issues that are hindering your website from doing its job.
  • SEO audit – An SEO audit can be a part of your website audit or done separately. It looks specifically at search engine optimization guidelines and audits your website and other digital properties for problems and optimization opportunities.
  • Social media audit – The social media audit could be a part of the communications audit or done independently. This look at how an audience is engaging with your content on different social media platforms and not just go by the likes and follower counts.
  • Digital advertising audit – If paid marketing is a key component of your digital marketing strategy, then a regular audit of your digital advertising campaigns and tactics is necessary. The messaging, creatives, ad optimization, budgets, and other aspects are usually looked at.
  • Digital analytics audit – Your digital properties generate a ton of data. Everything from a click to a form submission is tracked. The data can be overwhelming, but an audit of analytics can be a powerful tool to identify hidden problems and opportunities to optimize your assets further. The manual crunching of data on excel and automated report generation tools can both be useful depending on your needs.